You’re already coaching. The problem is your offer doesn’t sell itself.
A 3-day live experience for coaches who have the skills, the clients, and the track record, but no offer they can put in front of a room and watch people say yes to. Let's fix that. May 27-29, 2026.
Let's talk about what's actually happening while you keep working harder.
You're good at this. You have clients who get results. People refer you. You've probably been told more than once that you should charge more.
But when someone asks what you do, you explain instead of invite. Your offer sounds different every time you describe it. You're filling your calendar one conversation at a time because nothing you have is structured well enough to sell without you in the room doing all the work.
You're not doing $3K months because you lack skill. You're doing $3K months because what you offer isn't packaged in a way that pulls people in. The expertise is there. The sellable offer isn't.
That's not a talent problem. That's a structure problem.
And it costs you more than money every week you don't solve it. It costs you the ability to attract the right people at the right price without exhausting yourself to do it.
The Sellable Offer Challenge is a 3-day live live environment designed to turn what you already know into an offer that can actually do the work of attracting clients for you.
You'll leave with one offer, one price, and one way to talk about it that doesn't require you to explain it from scratch every time.
About The 3 Days
Dates: May 27 - 29, 2026
All sessions are live on Zoom. VIP starts at 12:00 PM EST, General Admission at 1:00 PM EST. Replays available for VIP.
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Stop describing your process. Start leading with the payoff. We'll help you define the one transformation your ideal client is willing to pay for, in language they'd use themselves.
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Use the SMART Offer™ Framework to structure your offer around what buyers actually decide with: the payoff, not your credentials. You'll leave day two with something you can put in front of people without improvising.
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Price with logic, not emotion. A number you can say without flinching.
What Actually Changes
BEFORE:
“I had too many ideas. I kept thinking I needed to figure it out first before I could build anything.”
AFTER:
“I finally stopped second-guessing.”
BEFORE:
“I was staying busy to avoid making a decision I knew I needed to make.”
AFTER:
“My instincts were right. I’d been avoiding a decision, not lacking ability.”
BEFORE:
“I knew I’d been hiding. I just needed someone to say it out loud.”
AFTER:
“This wasn’t hype — it actually changed how I think.”
These are real words from past challenge participants. The deepest shifts happened in VIP where participants had daily coaching with Adam and Jess and the space to make decisions they’d been avoiding.
This is not for you if:
You’re looking for a fill-in-the-blank template
You want someone to tell you you’re amazing without telling you what needs to change
You’re not ready to choose one direction and commit to it
You’re hoping to “just explore” coaching without making a decision
You're looking for hype and not honest feedback on what you're building
This is for you if:
You're already coaching, consulting, training, or leading, and you're getting results for people, but your offer doesn't reflect what you're actually worth
You have real experience in your field and people trust you, but your calendar fills up through referrals and relationship work because nothing you sell can attract someone who doesn't already know you
You're stuck in one-on-ones you've outgrown, or in someone else's system that doesn't fit you, or in a model that requires you to show up fully every time just to keep the revenue coming
You've tried to build something, maybe a course, a group, a signature offer, but it didn't stick because the structure wasn't right
You're ready to stop explaining what you do and start having people say "that's exactly what I need"
Choose Your Level of Commitment
VIP — $297
For coaches who want direct feedback on what they're building, not just the framework.
INCLUDES:
Everything in General Admission, plus:
Extra hour of live coaching with Adam and Jess each day
Direct feedback on your offer as you build it
Extended replay access so nothing gets lost
The room where the deepest decisions get made
May 27 - 29 from 12 - 2 pm EST (VIP hour is from 12 - 1 pm)
General Admission — $97
For coaches who want the structure and can run with it on their own.
All 3 days of live challenge sessions
The SMART Offer™ Framework and worksheets
Access to the challenge community
Everything you need to build your offer on your own terms
May 27 - 29 from 1 - 2 pm EST
Meet Your Coaches
Adam Roach
Adam has spent 20+ years coaching and leading in high-performance environments, from real estate leadership to building I Love Coaching Co. He helps you find the clarity that was already there. The challenge runs on his ability to ask the one question you’ve been avoiding.
Founder, I Love Coaching Co.
Jess Webber
Jess designed the REAL Coach Method Blueprint and built the SMART Offer™ Framework from the ground up. She's the person who takes what you know how to do and turns it into something a stranger could read and say yes to. Where Adam identifies what's holding you back, Jess builds the structure that moves you forward.
COO, I Love Coaching Co.Your expertise deserves an offer that works as hard as you do.
Three days. One offer.
Something you can put in front of the right people and watch it land.
May 27 - 29, 2026
Live on Zoom. Small group.
One thing every challenge participant tells us: the offer they leave with isn't just something they built. It's something they finally believe in. That's the part this challenge is built around.